*** Attention ***
If you’re new to Internet Marketing or have been struggling to take your home based business and your cashflow to that next level, then this article will be all the more valuable to you.
Take a second to ask yourself this question.
Have you ever heard…
“The Money’s In The List”?
Undoubtedly, you have.
Many times over.
It’s what the Gurus preach up and down Main Street.
Build a list and the money will follow.
Horseshit.
Excuse the bluntness but hey, I call it like I see it.
Too many people have been sent down river without a paddle by shelling out cold hard CASH for the latest
list building tactics of so & so.
And ended up empty-handed as a result.
Perhaps you’re one of them.
I know I have been.
Unaccounted for tens of thousands of dollars have been LOST!
Due to not knowing EXACTLY how to twist a list of SUSPECTS into a coveted list of proven BUYERS.
I was so STUPID that I actually thought BUYING LEADS would have been my personal ticket to riches.
Ahh….
There lies the difference that is left UNSPOKEN in the Gurus DVDs and E-Books.
Let it be known up-front that it’s too easy to build a list of PROSPECTS who don’t have a clue as to who you are.
Anyone can purchase opt-in leads for pennies apiece, put them into an autoresponder and can instantly say, while being technically 100% honest, thatthey too have an opt-in list to call their own.
What most people fail to realize (myself included) is that it isn’t the number of people on a list that makes the biggest difference, as you’ll see in just a moment, it’s the QUALITY of the people on the list that makes ALL of the difference.
So let me ask you…
Which would YOU consider to be MORE valuable?
A) A list of 50,000 Super Fresh, Hot off the Press Prospects who just replied to YOUR ad
~ OR ~
B) A list of 500 people who have demonstrated a willingness to spend money with YOU.
Ummm…
Want to ponder this one for 6 seconds?
So you can answer it carefully.
Go ahead
I’ll count for you
1
2
3
4
5
6
Ok, times up!
If you answered B, you’re right.
The money is NOT in the list but is found in a list of BUYERS!
The next question that should be in your mind is
How do I get a list of BUYERS from a list of PROSPECTS?
Now that you’re thinking is headed in the right direction
Lets get a move on…
Too many people don’t have a CLUE as to how to effectively cultivate and massage an email list of people who don’t know who they are or what they’re all about.
In other words, how to turn strangers into paying customers.
There are many proven ways, but for simplicity reasons, we’ll limit ourselves to just ONE.
Remember, our objective is get the prospect to order from us NOW.
And we can’t do that easily if we’re shoving a $1000 program down their throat.
But you can if you’re offering a low ticket package, in the range of $20.
And most are usually willing to part with a measly $20, as long as if there’s something in it for him.
So lets say that we’ve acquired a $20 sale.
Most would shout out..
“Yippee”!
“It’s Pizza Hut tonight”.
Unfortunately, that’s the short-sighted view.
Yes, don’t get me wrong.
There is enjoyment in receiving those $20 payments every day
But the REAL “Job-Free” wealth is found on the Back-End.
Here’s the Golden Key…
The money (Your Money) is in a list of people who have proven in the past that they are willing to listen to you, and who are willing to spend money. In that list, there is certainly money to be harvested.
Now hold your horses for one second!
This does NOT mean that you start thinking of your list as a stack of hundred dollar bills. Not at all. The names on your buyers list are names of REAL people, with REAL problems, just like YOU.
They want SOLUTIONS to those problems, just like YOU do.
And the more you can relate to the people on that list, the more VALUE you deliver in the form of good content and ideas, the more SOLUTIONS you provide, the more likely they’ll REWARD you for it in the form of continued business.
Remember the subject line to this email…
This is the FUTURE of Instant Cash!
Future = Thinking long-term
Instant Cash = If people know, like and trust you, then you stand a great chance of creating Instant Cash when you send an email or letter to your lists.
Here’s a real working example
Check out => http://westlylager.net/202up
There are (3) ways to make money with it.
- Instant $20 Residual Payments
- Instant $10 Powerline Residual Payments
- Back-End Sales (your big ticket program — mine is here)
For the purpose of this article, we’ll focus on the Back-End Sales.
What most people are neglecting to SEE is that long-lasting WEALTH is created by cultivating strong relationships with the people they deal with or in our case, a collection of individuals who have proven that they have the willingness to invest themselves, in their future and in their businesses.
So lets say that you use => http://westlylager.net/202up as a feeder program.
You keep $20, per subscriber, per month.
Lets say that you acquired 10 new customers a week for 90 days.
(This is doable, we have members doing TWICE that on Craigs List!)
Any-hoo…
10 customers x 12 weeks (90 days) = 120 customers (aka…BUYERS)
You now have contact information for 120 people, who have demonstrated a willingness to spend money online, on themselves and on their future.
There’s GOLD in that list.
However…
Only IF you use that list wisely by doing what most fail to do and that is…
Follow-Up.
Now we’re getting somewhere.
What are some EASY ways to follow-up with your customers?
1st off, send a THANK YOU card.
Yes, I said a Thank You card.
Go to Target, pay $3.77 for 20 nice thank you cards. Hand write a personal message, put a first class stamp on it and send it off.
Wow!
Imagine that.
When was the last time YOU received a thank you card, from anyone?
It’s what we do for our customers.
And is it any wonder why we have so much repeat business!
Ok, next step…
Massage your new list of BUYERS with great content, freely shelling out your wisdom, without cost to them. Show them you know what you’re talking about. Give them more in USE value than you took from them in CASH value and you’ve secured your financial future.
Do this repeatedly, endless, without pause or hesitation.
Next, you’re your own best example of a BUYER on that list.
Think about what problems YOU have.
You can be rest assured that 96% of the BUYERS on your list have the same problem.
Do you have a solution?
Great, offer it to them.
They’ll flock to you.
Like bees to honey
Like a kid to a doughnut
Why?
Because you took the time to cultivate a relationship with them.
PLUS…
You already know for a FACT that the people on that list have already demonstrated a willingness to spend money on that subject.
Furthermore…
It’s the people on that list that will be buying you your next house, car, boat, vacation, etc… so treat them like GOLD!
Final Thought …
This article will forever alter the course of at least 100 peoples businesses inside of the next 30 days. Why? Because no one (until right now) has told them that the BIG pay-days are on the back end.
Use those $20 sales to build your financial castle down the road.
Trust me, it will be far more secure than building it on a list of PROSPECTS!
I’ll catch ya later,
It’s time to EAT.
See You At The Top,
–Westly Lager
PS: This whole article can be summed up in 3 parts…
- Find a FUN, EASY, LOW TICKET program that pays you INSTANTLY
- Retain each customers contact info
- Follow-up with customers for future sales
It’s a million dollar recipe that starts right here:
Thu, Nov 20, 2008
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